As every year the color for 2023 has already been announced: Viva Magenta (Pantone 18-1750), described as "an unconventional red for an unconventional time" that also "welcomes each and every one with the same zest for life and rebellious spirit. It's a bold color, full of wit and inclusive of all," according to the Pantone Color Institute.
This color is represented in fashion with a multitude of variations of red and pink, from carmine red to berry tones with deep pinks and purples. It is a color with a bold and striking hue, which conveys strength and joy.
Pantone called the shade a "lively red" that strikes a balance between warm and cool tones.
Metaphorically, the company described him as "courageous and fearless," indicating a grounded strength that commands respect naturally, rather than earned through aggression.
Pantone said Viva Magenta is an optimistic color that represents inclusivity.
It descends from the color red, a color that expresses strength, energy, passion and vigor, like this feminine and elegant bracelet:
This is an opportunity to take advantage of the brightness and freedom of this color proposal to incorporate it into the combination of our clothing and accessories.