Shopping Cart

Your cart is empty


Viva Magenta: This is Pantone's Color of the Year 2023

by Ana Caputo |

As every year the color for 2023 has already been announced: Viva Magenta (Pantone 18-1750), described as "an unconventional red for an unconventional time" that also "welcomes each and every one with the same zest for life and rebellious spirit. It's a bold color, full of wit and inclusive of all," according to the Pantone Color Institute.

This color is represented in fashion with a multitude of variations of red and pink, from carmine red to berry tones with deep pinks and purples. It is a color with a bold and striking hue, which conveys strength and joy.

Pantone called the shade a "lively red" that strikes a balance between warm and cool tones.

Metaphorically, the company described him as "courageous and fearless," indicating a grounded strength that commands respect naturally, rather than earned through aggression.

Pantone said Viva Magenta is an optimistic color that represents inclusivity.

It descends from the color red, a color that expresses strength, energy, passion and vigor, like this feminine and elegant bracelet:

Fucsia Jade Stone Our Lords Prayer Bracelet

This is an opportunity to take advantage of the brightness and freedom of this color proposal to incorporate it into the combination of our clothing and accessories.

Comments (0)

Leave a comment



Sold Out